News & Events

News & Events

Leo Beer UK Launch

Recently Launched in the UK Leo beer is currently sold in 22 countries around the globe. It is the #1 product in the Thai home market with circa 50% market share meaning it is recognised by consumers who have visited Thailand and appreciated by “foodies” who are looking for that authentic experience. It has been honoured the Gold Medal for…

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Gravesend Vaisakhi

The Rajah and Elephant Atta team joined forces at Gravesend Vaisakhi Mela this year where 15,000 people were in attendance, we handed out over 2,000+ Elephant Atta samples, tasting samples of New Rajah Masala Blends, recipes cards & recipe books and balloons we also raised £678 for the temple.

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Welsh 3 Peaks Challenge

Westmill Trafford and Enfield staff joined forces to complete the Welsh Peaks Gold Route Challenge on Saturday, 30th March in Abergavenny, to raise money for Westmill’s chosen charity Foodcycle. The route of 22.5 miles and 5000' of ascent, crossed over three prominent peaks: Blorenge, Sugar Loaf and Skirrid. A fantastic £700 was raised for a great cause.

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Community Feast – Southall Temple

14 Westmill volunteers teamed up with the Shree Ram Mandir temple in Southall to serve a special lunch to the local community. We worked together with volunteers from the temple and a local restaurant to prepare and serve a delicious lunch to over 500 people from the Southall community. We served 3 different types of curry alongside rice, salad, puris…

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Award Winning Spread the Joy with Tolly Boy!

The success of the community campaign Spread the Joy with Tolly Boy has been recognised by winning the  Community/Charity Campaign of the Year award at the British Asian Media Awards. Spread The Joy with Tolly Boy supported 20 Bangladeshi & African community groups in the UK & provided funding of over £20,000 to the community groups involved. Well done to…

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Spread The Joy with Tolly Boy

On June 18th 2018, Tolly Boy launched a grassroots campaign “Spread the Joy with Toll Boy” to support African and Bangladeshi communities in the UK. A campaign which committed to offer prize donations to deserving community projects, helping them strive, thrive and flourish. 84 days and 20,341 votes later, the winners of the Spread the Joy with Tolly Boy campaign…

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Chapatti Atta Update

We’re aware of a film going around the internet that suggests that Atta flour could contain plastic. Food safety and the enjoyment of customers who love our products is our absolute priority and we take any customer concerns very seriously. With that in mind, we’re 100% confident that what you can see in the video you’ve mentioned is, in fact,…

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Westmill acquires additional noodle manufacturing capacity

Westmill Foods, the owner of “Lucky Boat” Noodles, is pleased to have increased its noodle manufacturing capacity through the purchase of the manufacturing assets of TingFung Foods Ltd. This acquisition gives Westmill additional, high quality, Noodles manufacturing capacity which will allow it to continue to expand and grow the noodles part of its business

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B.E. International Foods officially renamed Westmill Foods Europe GmbH

Westmill Foods Europe GmbH started life as 'Jacova' in a little city in Northwest Germany, close to Frankfurt, serving Chinese restaurants and takeaways. 25 years ago it was taken over by B.E. International Foods (and accordingly renamed B.E. International Foods) and in 2006, acquired by Westmill Foods. The business has grown over the years and now serves ethnic wholesalers and retailers, as…

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Goodbye hunger, hello Langar

Elephant supported the local community by donating its new Chakki Gold to Langar week, which aims to highlight the uniquely Sikh concept of Langar: free vegetarian food for all, regardless of faith, gender, age or status. Although Langar runs regularly in most Gudwaras, Langar week was established to make the wider non-Sikh community aware that Gudwaras are places that anyone…

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Elephant Atta comes to West London

Elephant Atta has great affinity amongst South Asian consumers, and as the 2011 census reveals, London's Pakistani, Indian and Bangladeshi population exceeds 730,000, so it provides the perfect opportunity to bring the brand closer to its consumers hearts and minds. Elephant Atta focussed on being unmissable in three key areas: Harrow, Hounslow and Southall. Prominent outdoor advertising was displayed over a…

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Westmill’s Environmental Strategy

In September, Westmill launched its new Environmental policy with the goal of further improving the environmental performance of the business. The day-to-day operations, from energy and water use, to the paper and packaging it purchases, can impact the environment. Westmill has already carried out a number of energy savings initiatives to improve waste segregation and recycling so that no waste is…

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An apron offer for Mum, and one for me!

One of Elephant Atta's greatest strengths is the heritage it shares with Indian families. Our valued position in the hearts and minds of our customers has been hard earned with campaigns celebrating the passing down of traditions, and this year's Ramadan promotion is no different. Our latest campaign celebrates the special bond between mother and daughter. During May and July…

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Westmill’s Ramadan rush!

Ramadan is the most important time of the year for many of Westmill's customers. This year we wanted to support them with their merchandising on a level never seen before. We wanted to see our wholesale, cash and carry, and grocery customers unveiling their best ever Ramadan displays. We knew it was going to take something special to make this…

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New allergen declaration regulations

From 13 December 2014, all food businesses (eg restaurants, takeaways, bakeries and delicatessens) must declare any of 14 identified allergenic ingredients which are used in non-prepacked or loose foods that are sold or provided. To help you prepare for these changes, information about all allergens contained in Westmill Food products can be found here. Simply select the brand you are…

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Rajah – a ‘Taste of Home’: Ambitious re-launch for Rajah spices

Already a leading brand in the UK's ethnic spices market, Rajah is stepping further into the limelight this summer with an ambitious re-launch to retain its rightful position as the UK's best-loved ethnic spice brand. Rajah will redefine its market position evoking nostalgia, and family traditions; all highly emotive associations for the well-known brand, which has been producing spices since…

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Westmill excels in regulatory audits

Westmill's Trafford site recently welcomed the auditors, when they had their annual legal and mandatory audit to identify any areas requiring improvement under the following legislation: The Pressure Systems Safety Regulations 2000 The Lifting Operations and Lifting Equipment Regulations 1998 The Control of Substances Hazardous to Health Regulations 2002. For an impressive sixth year running, both Trafford Park and Selby…

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Elephant Atta’s mammoth DVD promotion

Elephant Atta is running a huge DVD giveaway in the weeks leading up to Ramadan rewarding consumers for their continued support. The campaign, which started in May, allows consumers who buy one 25kg pack of chapatti flour, or two 10kg packs, to send off for a free set of three Bollywood Mega Hit DVDs, aimed at giving the whole family…

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Amoy welcomes new arrivals

Amoy is delighted to announce the arrival of four new products into authentic oriental stores across the UK. The four new products are: Gold Label Light Soy Sauce 500ml, Gold Label Dark Soy Sauce 500ml, All-Purpose Marinade 450ml and Black Bean and Garlic Sauce 370g. All four sauces are made in Hong Kong, where they are already market leaders. We…

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Westmill joins in the fun for Sikh New Year

After 2013's successful inaugural year for Westmill at 'Vaisakhi on the Square', the Sikh New Year celebrations at Trafalgar Square, we returned for a second visit in May. Our bespoke marquees, promoting Rajah ,and Patak's , looked colourful and inviting and our newly designed packaging for Rajah was warmly received, with comments such as: "It shows the quality of the…

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