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Tolly Boy brings meals & families together with 10% Extra Free

Tolly Boy 10% EXTRA FREE!! Tolly Boy is the market leading Easy Cook Long Grain brand in the UK because of its consistent high quality & ease of cooking. Thank you for helping to make us no. 1! Don’t miss out on the Tolly Boy Easy Cook 10% Extra Free promotion now available in participating stores: 10% Extra Free on…

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Westmill acquires additional noodle manufacturing capacity

Westmill Foods, the owner of “Lucky Boat” Noodles, is pleased to have increased its noodle manufacturing capacity through the purchase of the manufacturing assets of TingFung Foods Ltd. This acquisition gives Westmill additional, high quality, Noodles manufacturing capacity which will allow it to continue to expand and grow the noodles part of its business

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B.E. International Foods officially renamed Westmill Foods Europe GmbH

Westmill Foods Europe GmbH started life as 'Jacova' in a little city in Northwest Germany, close to Frankfurt, serving Chinese restaurants and takeaways. 25 years ago it was taken over by B.E. International Foods (and accordingly renamed B.E. International Foods) and in 2006, acquired by Westmill Foods. The business has grown over the years and now serves ethnic wholesalers and retailers, as…

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Goodbye hunger, hello Langar

Elephant supported the local community by donating its new Chakki Gold to Langar week, which aims to highlight the uniquely Sikh concept of Langar: free vegetarian food for all, regardless of faith, gender, age or status. Although Langar runs regularly in most Gudwaras, Langar week was established to make the wider non-Sikh community aware that Gudwaras are places that anyone…

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Elephant Atta comes to West London

Elephant Atta has great affinity amongst South Asian consumers, and as the 2011 census reveals, London's Pakistani, Indian and Bangladeshi population exceeds 730,000, so it provides the perfect opportunity to bring the brand closer to its consumers hearts and minds. Elephant Atta focussed on being unmissable in three key areas: Harrow, Hounslow and Southall. Prominent outdoor advertising was displayed over a…

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Westmill’s Environmental Strategy

In September, Westmill launched its new Environmental policy with the goal of further improving the environmental performance of the business. The day-to-day operations, from energy and water use, to the paper and packaging it purchases, can impact the environment. Westmill has already carried out a number of energy savings initiatives to improve waste segregation and recycling so that no waste is…

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An apron offer for Mum, and one for me!

One of Elephant Atta's greatest strengths is the heritage it shares with Indian families. Our valued position in the hearts and minds of our customers has been hard earned with campaigns celebrating the passing down of traditions, and this year's Ramadan promotion is no different. Our latest campaign celebrates the special bond between mother and daughter. During May and July…

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Westmill’s Ramadan rush!

Ramadan is the most important time of the year for many of Westmill's customers. This year we wanted to support them with their merchandising on a level never seen before. We wanted to see our wholesale, cash and carry, and grocery customers unveiling their best ever Ramadan displays. We knew it was going to take something special to make this…

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New allergen declaration regulations

From 13 December 2014, all food businesses (eg restaurants, takeaways, bakeries and delicatessens) must declare any of 14 identified allergenic ingredients which are used in non-prepacked or loose foods that are sold or provided. To help you prepare for these changes, information about all allergens contained in Westmill Food products can be found here. Simply select the brand you are…

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Rajah – a ‘Taste of Home’: Ambitious re-launch for Rajah spices

Already a leading brand in the UK's ethnic spices market, Rajah is stepping further into the limelight this summer with an ambitious re-launch to retain its rightful position as the UK's best-loved ethnic spice brand. Rajah will redefine its market position evoking nostalgia, and family traditions; all highly emotive associations for the well-known brand, which has been producing spices since…

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Westmill excels in regulatory audits

Westmill's Trafford site recently welcomed the auditors, when they had their annual legal and mandatory audit to identify any areas requiring improvement under the following legislation: The Pressure Systems Safety Regulations 2000 The Lifting Operations and Lifting Equipment Regulations 1998 The Control of Substances Hazardous to Health Regulations 2002. For an impressive sixth year running, both Trafford Park and Selby…

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Elephant Atta’s mammoth DVD promotion

Elephant Atta is running a huge DVD giveaway in the weeks leading up to Ramadan rewarding consumers for their continued support. The campaign, which started in May, allows consumers who buy one 25kg pack of chapatti flour, or two 10kg packs, to send off for a free set of three Bollywood Mega Hit DVDs, aimed at giving the whole family…

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Amoy welcomes new arrivals

Amoy is delighted to announce the arrival of four new products into authentic oriental stores across the UK. The four new products are: Gold Label Light Soy Sauce 500ml, Gold Label Dark Soy Sauce 500ml, All-Purpose Marinade 450ml and Black Bean and Garlic Sauce 370g. All four sauces are made in Hong Kong, where they are already market leaders. We…

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Westmill joins in the fun for Sikh New Year

After 2013's successful inaugural year for Westmill at 'Vaisakhi on the Square', the Sikh New Year celebrations at Trafalgar Square, we returned for a second visit in May. Our bespoke marquees, promoting Rajah ,and Patak's , looked colourful and inviting and our newly designed packaging for Rajah was warmly received, with comments such as: "It shows the quality of the…

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