All posts by Shika Patel

Rajah and Elephant Atta conquer the South Asian festivals!

Rajah and Elephant Atta had an exciting calendar of events over the summer, including the three biggest South Asian community festivals across the UK: Manchester, Leicester and London. The goal was to engage with key consumers by providing a memorable brand experience. The Elephant team invited consumers to try chapatti pizzas, while the Rajah sampled delicious Chana Masala dish, various competitions also took place for a chance to win some of our products.

Bollywood comes to town…..

On the 23rd March 2019, Rajah Spices bought some Bollywood magic to Wembley Boulevard with 50 members of Shiamak Dance Crew performing live throughout the day, along with lots of promotional activity bringing together the communities love for Bollywood films and desi food. The event was also broadcast live on Sunrise Radio.


Leo Beer UK Launch

Recently Launched in the UK Leo beer is currently sold in 22 countries around the globe. It is the #1 product in the Thai home market with circa 50% market share meaning it is recognised by consumers who have visited Thailand and appreciated by “foodies” who are looking for that authentic experience.
It has been honoured the Gold Medal for Best Beer Quality Award by the World Beer association and has recently been awarded Asia Most Trusted Brand 2018.

Visit the new Leo brand page to find out more!

Gravesend Vaisakhi

The Rajah and Elephant Atta team joined forces at Gravesend Vaisakhi Mela this year where 15,000 people were in attendance, we handed out over 2,000+ Elephant Atta samples, tasting samples of New Rajah Masala Blends, recipes cards & recipe books and balloons we also raised £678 for the temple.

Welsh 3 Peaks Challenge

Westmill Trafford and Enfield staff joined forces to complete the Welsh Peaks Gold Route Challenge on Saturday, 30th March in Abergavenny, to raise money for Westmill’s chosen charity Foodcycle. The route of 22.5 miles and 5000′ of ascent, crossed over three prominent peaks: Blorenge, Sugar Loaf and Skirrid. A fantastic £700 was raised for a great cause.

Community Feast – Southall Temple

14 Westmill volunteers teamed up with the Shree Ram Mandir temple in Southall to serve a special lunch to the local community.

We worked together with volunteers from the temple and a local restaurant to prepare and serve a delicious lunch to over 500 people from the Southall community. We served 3 different types of curry alongside rice, salad, puris and a dessert to the community who all ate together in the hall that we had specially decorated. From rolling rotis to serving food, clearing plates, handing out flyers and decorating the hall – everyone got stuck in and played their part in making the day so special. The result was a delicious lunch and a fantastic opportunity to come together with local organisations to give back to the community in Southall

Award Winning Spread the Joy with Tolly Boy!

The success of the community campaign Spread the Joy with Tolly Boy has been recognised by winning the  Community/Charity Campaign of the Year award at the British Asian Media Awards.

Spread The Joy with Tolly Boy supported 20 Bangladeshi & African community groups in the UK & provided funding of over £20,000 to the community groups involved.

Well done to all at Westmill, from production staff at Selby right through to the commercial team, who all played their part in make the campaign a success!

Pictured is Ricky Oberoi from Westmill accepting the award from MP Martin Day and singer Juggy D.

To find out more about Spread The Joy with Tolly Boy see the campaign video;

Spread The Joy with Tolly Boy

On June 18th 2018, Tolly Boy launched a grassroots campaign “Spread the Joy with Toll Boy” to support African and Bangladeshi communities in the UK. A campaign which committed to offer prize donations to deserving community projects, helping them strive, thrive and flourish.

84 days and 20,341 votes later, the winners of the Spread the Joy with Tolly Boy campaign were acknowledged during an awards ceremony at Wapping Youth Centre. The occasion was filled with heart-warming stories of the journey undertaken by community groups to achieve votes for their respective causes and appreciation for Tolly Boy who has partnered with them.