All posts by Samantha Pearce

Chapatti Atta Update

We’re aware of a film going around the internet that suggests that Atta flour could contain plastic.

Food safety and the enjoyment of customers who love our products is our absolute priority and we take any customer concerns very seriously. With that in mind, we’re 100% confident that what you can see in the video you’ve mentioned is, in fact, gluten.

Flour is made from wheat a natural product made up of starch, protein and moisture. The functional type of protein present in wheat flour is termed gluten, which gives the dough the ability to extend to make chapattis, flatbreads and biscuits, and elastic properties to give rise to a loaf of bread. Should you make a dough ball and then gently wash under water, the starch will become soluble and wash out, leaving a gluten ball that is elastic and extensible.

You can read more here

If you’d like more information, please contact Westmill’s Customer Service team on: +44(0)208 345 8102 or:

New allergen declaration regulations

From 13 December 2014, all food businesses (eg restaurants, takeaways, bakeries and delicatessens) must declare any of 14 identified allergenic ingredients which are used in non-prepacked or loose foods that are sold or provided.

To help you prepare for these changes, information about all allergens contained in Westmill Food products can be found here. Simply select the brand you are interested for more information.

Allinson Yeast

Asli Golden Sella Rice
Asli, Tiger & Fassal Atta
Daawat Rice
Elephant Atta
Green Dragon Flour & Starch
Green Dragon Rice
Guru Rice
Habib Rice
HP Sauce
Jimmys Sate Sauce
Lea & Perrins
Lotus goods
Lucky Boat
Ma Ling
O.K. Sauce
Papa noodles
Pataks Pastes, Pickles & Chutney
Prawn Crackers
Pride accompaniments
Pride Canned Goods
Pride Oils
Rajah Coconut Milk
Rajah Minced products & Poppadum
Rajah Pastes, Pickles & Chutney
Rajah Spices & Poppadums
Red Dragon Fortune Cookies
Red Dragon Rice
Stokelys corn
Tolly Boy Rice

Rajah – a ‘Taste of Home’: Ambitious re-launch for Rajah spices

Already a leading brand in the UK’s ethnic spices market, Rajah is stepping further into the limelight this summer with an ambitious re-launch to retain its rightful position as the UK’s best-loved ethnic spice brand.

Rajah will redefine its market position evoking nostalgia, and family traditions; all highly emotive associations for the well-known brand, which has been producing spices since 1931. In a crowded market, Rajah will stand out as the only brand of spice that can help deliver the ‘Taste of Home’.

Find out more about the Rajah product range HERE

Westmill excels in regulatory audits

Westmill’s Trafford site recently welcomed the auditors, when they had their annual legal and mandatory audit to identify any areas requiring improvement under the following legislation:

  • The Pressure Systems Safety Regulations 2000
  • The Lifting Operations and Lifting Equipment Regulations 1998
  • The Control of Substances Hazardous to Health Regulations 2002.

For an impressive sixth year running, both Trafford Park and Selby recorded the maximum score. Enfield too, achieved 100% for the fourth year running.

Trafford will also be undertaking the Occupational Health and Safety Advisory Services (OHSAS) 18001 accreditation already achieved by the Enfield site. This is designed to ensure high standards and consistency across all aspects of health and safety and is all about aiding legislative compliance and maintaining overall performance. It is the gold standard of Health & Safety management systems that would put Westmill firmly at the ‘top of the league’.

Elephant Atta’s mammoth DVD promotion

Elephant Atta is running a huge DVD giveaway in the weeks leading up to Ramadan rewarding consumers for their continued support.

The campaign, which started in May, allows consumers who buy one 25kg pack of chapatti flour, or two 10kg packs, to send off for a free set of three Bollywood Mega Hit DVDs, aimed at giving the whole family some fun films to watch together.

The films included in the set are:

  • English Vinglish – a classic romantic comedy for Mum
  • Yeh Jawaani He Dewani – for younger modern consumers
  • Krissh 3 – a superhero adventure for the whole family to enjoy.

Consumers can send off for their DVDs via the post, or apply online through our brand new website. Recently launched, it offers Elephant Atta consumers a one-stop-shop for information, news, music and recipes. This new user-friendly website can be accessed on all devices, including iPads, iPhones Mac and PC at

Amoy welcomes new arrivals

Amoy is delighted to announce the arrival of four new products into authentic oriental stores across the UK. The four new products are: Gold Label Light Soy Sauce 500ml, Gold Label Dark Soy Sauce 500ml, All-Purpose Marinade 450ml and Black Bean and Garlic Sauce 370g.

All four sauces are made in Hong Kong, where they are already market leaders. We are confident that they will also be popular with Chinese consumers in the UK. A promotion accompanies the launch, offering consumers a free 500g bag of Tolly Boy Long Grain Rice with any purchase of these new products.

Amoy Gold Label Soy Sauces are premium sauces, perfect for adding to stir-fries, or to use as a marinade or dipping sauce. Both are made using Canadian non-GMO Soya beans and provide a superior taste through natural fermentation.

Amoy All-Purpose Marinade is made with first extract Canadian non-GMO Soya beans. It has a rich, soy aroma, giving a sweet and savoury taste with full-bodied colour. This variety is perfect for marinating many dishes, such as cuttlefish, ribs and the highly popular chicken wings.

Amoy Black Bean & Garlic Sauce top grade salted black beans and garlic give this sauce its strong, natural aroma. It contains healthy and flavoursome rapeseed oil and is ideal for stir-fries and sauté dishes.

Westmill joins in the fun for Sikh New Year

After 2013’s successful inaugural year for Westmill at ‘Vaisakhi on the Square’, the Sikh New Year celebrations at Trafalgar Square, we returned for a second visit in May. Our bespoke marquees, promoting Rajah ,and Patak’s , looked colourful and inviting and our newly designed packaging for Rajah was warmly received, with comments such as:

“It shows the quality of the brand… it now looks like the Rajah of spices!”

Now in its 12th year, ‘Vaisakhi on the Square’ is a vibrant event hosted by the Mayor of London, giving people from across the Sikh community a chance to meet and enjoy New Year celebrations. Over 20,000 people turned out this year to soak up the ambience and join in the fun.