Enjoying family ties and traditions has always been at the core of the brand and what it stands for. With over 50 years of heritage, our brand has served quality atta flour for generations in the UK. The iconic chapattis are the cornerstone of the traditional South Asian diets and enjoyed by thousands of South Asian families every day.
Elephant Atta is today, the most popular brand in the UK’s ethnic flour market and our chapattis are enjoyed by thousands everyday. The brand is sold in medium, self-raising, white, brown, wholemeal and chakki flour variants.
Trusted by generations of home users and restaurant owners, Elephant Atta has always stood for the best in authentic Asian cuisine standing next to the mothers throughout many generations of South Asian families in UK.
Elephant Atta is the leading atta brand in the UK*
Our Medium and Self-raising attas won 2 gold stars at the Great Taste Awards 2017
Our atta contains no animal fats or protein, and is suitable for vegetarians
*53% market share, Westmill quantitative research – 500 respondents December 2015