We’re over the moon to announce that Rajah has won TWO awards at The Drum Roses Awards 2023 for our Life More Flavoured campaign, developed in partnership with krow group. With a total reach of over 6 million people and an incredible 34 million impressions we would like to thank everybody for their support in launching our biggest ever marketing…
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We already lead the way for wheat noodles amongst Chinese restaurants and takeaways, and to further support our noodle offering, we have recently launched Lucky Boat Rice Vermicelli. Rice vermicelli is the 2nd most popular noodle type in Chinese Restaurants and Takeaways. It is also loved by consumers and a growth category in the major Supermarkets, with an impressive growth…
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Judges from the world’s most esteemed food and drink awards had this to say about Elephant’s Atta’s Medium with Multigrain; “This flour made a good dough, easily mixed and rolled out. It made particularly tasty chapattis which had a pleasant and interesting multigrain flavour. Very good eating indeed.” Only launched in October Medium with Multigrain is already in great distribution…
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Bright yellow Elephant Atta Medium with Vitamin D bags have hit shelves all over the country. The latest innovation from Elephant Atta is available in 10kg and 1.5kg and is the only atta available that is high in Vitamin D*an important vitamin that is good for your bones, teeth and immune system.** According to Public Health England, 1 in 5…
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Rajah and Elephant Atta had an exciting calendar of events over the summer, including the three biggest South Asian community festivals across the UK: Manchester, Leicester and London. The goal was to engage with key consumers by providing a memorable brand experience. The Elephant team invited consumers to try chapatti pizzas, while the Rajah sampled delicious Chana Masala dish, various competitions…
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On the 23rd March 2019, Rajah Spices bought some Bollywood magic to Wembley Boulevard with 50 members of Shiamak Dance Crew performing live throughout the day, along with lots of promotional activity bringing together the communities love for Bollywood films and desi food. The event was also broadcast live on Sunrise Radio.
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Recently Launched in the UK Leo beer is currently sold in 22 countries around the globe. It is the #1 product in the Thai home market with circa 50% market share meaning it is recognised by consumers who have visited Thailand and appreciated by “foodies” who are looking for that authentic experience. It has been honoured the Gold Medal for…
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The Rajah and Elephant Atta team joined forces at Gravesend Vaisakhi Mela this year where 15,000 people were in attendance, we handed out over 2,000+ Elephant Atta samples, tasting samples of New Rajah Masala Blends, recipes cards & recipe books and balloons we also raised £678 for the temple.
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Westmill Trafford and Enfield staff joined forces to complete the Welsh Peaks Gold Route Challenge on Saturday, 30th March in Abergavenny, to raise money for Westmill’s chosen charity Foodcycle. The route of 22.5 miles and 5000' of ascent, crossed over three prominent peaks: Blorenge, Sugar Loaf and Skirrid. A fantastic £700 was raised for a great cause.
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14 Westmill volunteers teamed up with the Shree Ram Mandir temple in Southall to serve a special lunch to the local community. We worked together with volunteers from the temple and a local restaurant to prepare and serve a delicious lunch to over 500 people from the Southall community. We served 3 different types of curry alongside rice, salad, puris…
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The success of the community campaign Spread the Joy with Tolly Boy has been recognised by winning the Community/Charity Campaign of the Year award at the British Asian Media Awards. Spread The Joy with Tolly Boy supported 20 Bangladeshi & African community groups in the UK & provided funding of over £20,000 to the community groups involved. Well done to…
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On June 18th 2018, Tolly Boy launched a grassroots campaign “Spread the Joy with Toll Boy” to support African and Bangladeshi communities in the UK. A campaign which committed to offer prize donations to deserving community projects, helping them strive, thrive and flourish. 84 days and 20,341 votes later, the winners of the Spread the Joy with Tolly Boy campaign…
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We’re aware of a film going around the internet that suggests that Atta flour could contain plastic. Food safety and the enjoyment of customers who love our products is our absolute priority and we take any customer concerns very seriously. With that in mind, we’re 100% confident that what you can see in the video you’ve mentioned is, in fact,…
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Westmill Foods, the owner of “Lucky Boat” Noodles, is pleased to have increased its noodle manufacturing capacity through the purchase of the manufacturing assets of TingFung Foods Ltd. This acquisition gives Westmill additional, high quality, Noodles manufacturing capacity which will allow it to continue to expand and grow the noodles part of its business
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Westmill Foods Europe GmbH started life as 'Jacova' in a little city in Northwest Germany, close to Frankfurt, serving Chinese restaurants and takeaways. 25 years ago it was taken over by B.E. International Foods (and accordingly renamed B.E. International Foods) and in 2006, acquired by Westmill Foods. The business has grown over the years and now serves ethnic wholesalers and retailers, as…
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Elephant supported the local community by donating its new Chakki Gold to Langar week, which aims to highlight the uniquely Sikh concept of Langar: free vegetarian food for all, regardless of faith, gender, age or status. Although Langar runs regularly in most Gudwaras, Langar week was established to make the wider non-Sikh community aware that Gudwaras are places that anyone…
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Elephant Atta has great affinity amongst South Asian consumers, and as the 2011 census reveals, London's Pakistani, Indian and Bangladeshi population exceeds 730,000, so it provides the perfect opportunity to bring the brand closer to its consumers hearts and minds. Elephant Atta focussed on being unmissable in three key areas: Harrow, Hounslow and Southall. Prominent outdoor advertising was displayed over a…
Read MoreIn September, Westmill launched its new Environmental policy with the goal of further improving the environmental performance of the business. The day-to-day operations, from energy and water use, to the paper and packaging it purchases, can impact the environment. Westmill has already carried out a number of energy savings initiatives to improve waste segregation and recycling so that no waste is…
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One of Elephant Atta's greatest strengths is the heritage it shares with Indian families. Our valued position in the hearts and minds of our customers has been hard earned with campaigns celebrating the passing down of traditions, and this year's Ramadan promotion is no different. Our latest campaign celebrates the special bond between mother and daughter. During May and July…
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Ramadan is the most important time of the year for many of Westmill's customers. This year we wanted to support them with their merchandising on a level never seen before. We wanted to see our wholesale, cash and carry, and grocery customers unveiling their best ever Ramadan displays. We knew it was going to take something special to make this…
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From 13 December 2014, all food businesses (eg restaurants, takeaways, bakeries and delicatessens) must declare any of 14 identified allergenic ingredients which are used in non-prepacked or loose foods that are sold or provided. To help you prepare for these changes, information about all allergens contained in Westmill Food products can be found here. Simply select the brand you are…
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Already a leading brand in the UK's ethnic spices market, Rajah is stepping further into the limelight this summer with an ambitious re-launch to retain its rightful position as the UK's best-loved ethnic spice brand. Rajah will redefine its market position evoking nostalgia, and family traditions; all highly emotive associations for the well-known brand, which has been producing spices since…
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Westmill's Trafford site recently welcomed the auditors, when they had their annual legal and mandatory audit to identify any areas requiring improvement under the following legislation: The Pressure Systems Safety Regulations 2000 The Lifting Operations and Lifting Equipment Regulations 1998 The Control of Substances Hazardous to Health Regulations 2002. For an impressive sixth year running, both Trafford Park and Selby…
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Elephant Atta is running a huge DVD giveaway in the weeks leading up to Ramadan rewarding consumers for their continued support. The campaign, which started in May, allows consumers who buy one 25kg pack of chapatti flour, or two 10kg packs, to send off for a free set of three Bollywood Mega Hit DVDs, aimed at giving the whole family…
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Amoy is delighted to announce the arrival of four new products into authentic oriental stores across the UK. The four new products are: Gold Label Light Soy Sauce 500ml, Gold Label Dark Soy Sauce 500ml, All-Purpose Marinade 450ml and Black Bean and Garlic Sauce 370g. All four sauces are made in Hong Kong, where they are already market leaders. We…
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After 2013's successful inaugural year for Westmill at 'Vaisakhi on the Square', the Sikh New Year celebrations at Trafalgar Square, we returned for a second visit in May. Our bespoke marquees, promoting Rajah ,and Patak's , looked colourful and inviting and our newly designed packaging for Rajah was warmly received, with comments such as: "It shows the quality of the…
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