Sales Manager – Germany
Department: Sales – Europe
Location: Germany
Closing date: 18th August 2025
Our Business
We are proud of our heritage and position as one of Europe’s largest specialist food companies, manufacturing and supplying authentic global foods which serve the chefs and owners of restaurants and takeaways, as well as a diverse range of consumers. With a strong portfolio of leading brands including Lucky Boat, Elephant Atta, Rajah, Green Dragon and Patak’s, our product range is as diverse as the people who chose to work here, and includes noodles, flour, rice, spices, sauces, and oils. We pride ourselves on our passion for food and people, where collaboration, diversity, and inclusion are integral in everything that we do. This is underpinned with our employee resource groups where members and allies help create an inclusive environment and special events are celebrated. Westmill is a place where no one feels like the new person for long and everyone has the chance to make a real difference to the business by being their authentic selves.
The Opportunity
As a key member of the European team, you will drive commercial opportunities with our existing customer portfolio in Germany. You will be responsible for achieving volume and financial targets and generating new business as part of our end-to-end sales strategy. Your role is to build influential relationships with customers to maximise range, visibility and promotional implementation for our existing products as well as driving listings of new products. Furthermore, as part of our strategy to grow the German business, you will also lead the identification and development of new business opportunities within the German Foodservice and Industrial markets.
To succeed in this role, you will have a demonstrable track record of success and proven sales experience in Foodservice, FMCG or the Ethnic Trade, supplemented with a good knowledge of the German business culture. You will be a relationship-oriented individual with bundles of energy and ambition to build on the further development of our business partnerships. Developed negotiation skills and commercial acumen together with evidence of strong analytical and planning capabilities are also important pre-requisites. Alongside your ability to match your personal influence and ability to build winning relationships across your customer base, you will also have a track record of “making things happen” and delivering new business opportunities in your career to date.
You must be fluent in German and English and be flexible to travel on a regular basis across Germany. An interest and understanding of Asian cultures would be advantageous.
A clean full driving license is a key requirement.
What we offer:
- A competitive salary
- Pension Scheme membership
- An annual Incentive Plan
- Lease Car
Additionally, you will have access to a range of benefits aimed at enhancing your wellbeing both at home and at work; from a free and confidential 24/7 Employee Assistance Programme, an option to buy additional holidays and a day dedicated to volunteering in your local community.
Would you like to hear more?
We would be delighted to discuss this opportunity with anyone who feels they would be a great fit for our business. We welcome applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require at any stage in the recruitment process.
To apply please click here!
