Senior Brand Manager – Elephant Atta

Department: Marketing
Location: North London (Enfield)
Closing date: 24th September 2021

Westmill is a specialist food supplier whose market leading brands include Elephant Atta, Amoy, Asli Atta, Lucky Boat, Patak’s, Pride, Rajah and Tolly Boy. Found in the best professional and home kitchens, our brands are respected for their quality and authenticity and our vision is to inspire our communities with colourful food, through working with our trade partners in the ethnic and grocery channels. Working for Westmill means you belong to an entrepreneurial and culturally diverse business that values high performance, collaboration and the desire to make a difference.


The role:

You will be responsible for developing and implementing strategies for our flagship consumer brand, Elephant Atta, sold within the South Asian Independent market and Multiple Grocers.  Elephant Atta is the No.1 brand within the chapati flour market and services a broad range of South Asian communities. With a strong heritage, and exciting opportunities, this brand offers a great chance to build on deep rooted consumer connections, whilst also offering the ability to drive the brand forward into new areas. The role will involve the development and delivery of successful brand plans (annually and 3 yearly) including bringing new products to market, alongside the effective management of brand P&L and KPI’s.


What are we looking for:

This role requires an experienced brand marketer with the ability to identify and understand the needs of its audience to build effective strategies and plans as appropriate. Proven stakeholder management, as well as the ability to work in close collaboration with Sales and Trade Marketing to successfully implement plans is a priority. Excellent project management skills, and the ability to navigate complexity, will enable this individual to work across a number of initiatives and build plans that deliver sustainable value.


This role offers an exciting opportunity to take full ownership – and become a true brand champion throughout the business. Part of a talented team of 5, reporting to the Head of Brands, you will be given the autonomy and responsibility to make a real difference and progress your marketing career further.

What’s in it for you:

In addition to a competitive remuneration and benefits package, working at Westmill offers a great opportunity for you to gain some fantastic experience, really build your development and ultimately grow your career, in the UK or internationally either within Westmill or Associated British Foods, our parent company.


Westmill is committed to promoting a diverse and inclusive working environment – a place where we can all be ourselves and succeed on merit.

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