Brand Manager – Lucky Boat

Department: Marketing
Location: North London (Enfield)
Closing date: 19 April 2024

Our Business

We are proud of our heritage and position as one of Europe’s largest specialist food companies, manufacturing and supplying authentic global foods which serve the chefs and owners of restaurants and takeaways, as well as a diverse range of consumers. With a strong portfolio of leading brands including Lucky Boat, Elephant Atta, Rajah, Green Dragon and Patak’s, our product range is as diverse as the people who chose to work here, and includes noodles, flour, rice, spices, sauces and oils. We pride ourselves on our passion for food and people, where collaboration, diversity, and inclusion are integral in everything that we do. This is underpinned with our employee resource groups where members and allies help create an inclusive environment and special events are celebrated. Westmill is a place where no one feels like the new person for long and everyone has the chance to make a real difference to the business by being their authentic selves.

The Role

This is an exciting opportunity for a talented Marketer to become a true brand champion for our market leading noodle brand, Lucky Boat. With a fantastic brand heritage dating back 45 years and the No1 brand of choice for Chinese restaurants and takeaways, you will take ownership of the Lucky Boat brand strategy, P&L and budget. Reporting to the Senior Brand Manager you will also be expected to play a proactive role in supporting the development, delivery and evaluation of other brands within the South East Asian sector, whilst leading and managing exciting NPD projects and all marketing campaigns to enhance profit and market share under the Lucky Boat brand.

Who are we looking for?

A passionate, commercially astute individual with demonstrable FMCG brand management experience, ideally gained working with culturally diverse organisations and consumer groups in global foods. With a genuine interest in the UK South East Asian market and in diverse cultures, you will be able to evidence your proficiency in brand building and planning strategies, whilst effective project management skills and the ability to think creatively are also key attributes to succeed in this role. Experience in campaign executions and creating new product concepts and seeing them through to launch would also be advantageous.

With accomplished communication, prioritisation and organisational skills, your stakeholder management capability means that you will excel at influencing and marshalling resources to get things done, whilst also being equally comfortable analysing data and applying insight to maximise new business opportunities.

What we offer:

  • A competitive salary
  • ABF Pension Scheme membership
  • An annual Incentive Plan

Additionally, you will have access to a range of benefits aimed at enhancing your wellbeing both at home and at work; from a free and confidential 24/7 Employee Assistance Programme to access to affordable loans and financial education, a cycle to work scheme and a day dedicated to volunteering in your local community. You will also have access to our benefits platform Extra Spice from day one, offering a huge variety of retail and leisure discounts.

Would you like to hear more?

We would be delighted to discuss this opportunity with anyone who feel they would be a great fit for this role and our business. We welcome applications from all backgrounds and communities, and we are more than happy to discuss any reasonable adjustments that you may require at any stage in the recruitment process.

To apply please click here!